Economics Essay Example | Topics and Well Written Essays - 1500 words - 3

Economics - Essay Example The fiscal expansion which came about as a result of World War 11 led to the end of that period of contraction. As some parts of the world are recovering from what has been described by many as the Great Recession, the debate is on as to whether or not the world went through a depression or a recession. Indeed there are some similarities with the Great Depression of the 1930’s but the official authorities have not characterised it as such. This paper defines recession and depression and explains the differences between them. It also looks at similarities and or differences leading up to the Great Recession which was triggered by the volatility in the stock market and a credit crunch in 2007, and those of the Great Depression which lasted from 1929 to 1933 and extended into the 1940’s. Definitions The Business Cycle Dating Committee (BCDC) at the National Bureau of Economic Research (NBER) defines a recession as a time when business activity is at its peak and therefore starts falling until it reaches its lowest level (â€Å"bottom out†) –a trough (Recession n.d.). A recession normally lasts for a year and is part of a regular business cycle which involves contractions (recession) and expansions. However, there are others which have lasted for up to two years. An example is the Japan’s economic slowdown in Japan in the 1990’s which lasted for 2 years to March 1999 can be considered as a recession since the largest peak to trough decline in GDP during that period was 3.4%. A depression on the other hand represents a slowdown in economic activity where GDP falls by more than 10% (Recession n.d.). It is characterised by rising unemployment, a sustained long term downturn in the economy and normally last for more than three years. The great depression which lasted from 1929 to 1933 and which was prolonged well into the early 1940’s with the â€Å"double-dip† is a prime example of a depression. During this perio d real GDP fell by 30% which is above the 10% benchmark. Unemployment levels soared to never before seen levels and a large number of families and single persons were losing there homes. Thousands of business closed there doors while others downsized. Differences between a recession and a depression The Economist (2009) quotes Saul Eslake, the Chief Economist at ANZ Bank as saying that the difference between a recession and a depression is more than just size and duration as noted in the definitions above. Eslake indicates that the cause of the downturn is also of importance (qtd. in The Economist, 2009). Eslake went on to state that a recession usually results from tight monetary policies while a depression is the result of a â€Å"bursting asset credit bubble†, a sharp decline in credit (contraction) and a fall in the general price level (The Economist 2009). Eslake further stated that during the Great Depression prices fell by approximately 25% and nominal GDP shrank by al most 50%. A depression Eslake suggested does not have to be as severe as in the 1930’s. They can either be mild or severe. Additionally, Eslake (qtd. in Economist 2009) indicates that the economic downturns (slumps) which followed on the heels of the collapse of the Soviet Union and the ones which characterised the Asian crises were not depression. The reason Eslake states is that inflation increased sharply. Eslake also suggested that the downturn in the e

Interrogating the Museum Essay Example | Topics and Well Written Essays - 750 words

Interrogating the Museum - Essay Example It is â€Å"is fashioned after the many cabinets of curiosities housed among princely palaces that originated throughout Europe during the 1500s. Ours follows this tradition with a stimulating mixture of books, games, costumes, and other hands-on activities for the entire family (Denver Art Museum). Perhaps the extra effort that was undertaken by the curator of the museum was consistent with its mission not just to house art works but rather to â€Å"enrich the lives of present and future generations through the acquisition, presentation, and preservation of works of art† which explains why the â€Å"unusual† presentation of the art works. The Bernadette Berger Discovery Library contains a mixture of artworks, artifacts, books and other printed artistic materials that it would be difficult to classify the discovery library as a mere museum or study area because it is a combination of both and even more because it encourages the visitors toward a self-discovery of the a rea. In addition, the discovery library in Denver Art Museum is also constantly rearranged to invite its visitors for a return. The moment visitors enter the library, they would notice unusually sized furniture where books, artifacts and artworks are nicely tucked on the walls and cabinets which includes an 18th century doll house, an Egyptian mummy case and several Greek vases. What is unusual with the framing of the artworks there is that some are contained in drawers that the visitors can roll out to see them which includes Egyptian jewelry. What is interesting in the discovery library were the artworks that early Native Americans would have which includes ceramics, basketries and even photos and paintings of the old American West. They are also constantly being rearranged but in general, the place could simulate a comfortable home with oversize furniture and air conditioned. It is also one of the very few museums where there are computers that we could use. Equally interesting, and perhaps the visionary approach of its curator is that there were no staff present when I visited the place and we were just left alone. It was not to neglect us visitors but it was more of encouraging us to explore what is in the library and to encourage that, staff presence were removed. And it was effective because I became engaged with the discovery center. The Bernadette Berger Discovery Library was opened between 1997 and 1999 which was deliberately created as a â€Å"themed† library and used the term â€Å"discovery library† for it to send a message to its visitors that they are welcome not to mention to become more comfortable with the place that would induce them to stay longer. The set up of presenting the books and artworks in the Discovery Library was intended to break the pattern where visitors see a museum with a permanent set up or presentation where they would only visit once not to mention that the visit would be a bore because they remain standing that they could only spend for minimum amount of time (Williams 160). Personally, this is the most interesting part of the museum because it is inviting, relaxing and engaging unlike in other places in other museum where there are no activities that all I have to do is stare at the artwork or listen to the explanation of the curator where I have been standing all along. With this kind of set up, the guests visit

Arthur Kinoy, People's Lawyer Did he Succeed in Combining Law & Essay

Arthur Kinoy, People's Lawyer Did he Succeed in Combining Law & Conscience - Essay Example And he was quite active in behalf f the Southern civil-rights movement f the 1960s. Together with partners William and Michael Kunstler, he helped form what they called the "people's KKK." In fact, his book Rights on Trial, a memoir f his exciting and turbulent career, is subtitled The Odyssey f a People's Lawyer. Kinoy argued before the Supreme Court six times, winning five f those appeals. The case he considered most significant was United States v. United States District Court, in which the Nixon Administration tried to defend Justice Department wiretapping f antiwar protesters without a warrant, on the grounds that the President had the "inherent power" to ignore individual constitutional rights if he thought national security was at stake. Kinoy helped establish the now-extinct Citizen's Party, and ran on its ticket for a New Jersey State Senate seat in 1981. He didn't come close to winning, but says the campaign was a successful organizing tool. Kinoy believed people's movements had made a lethal tactical error by not talking about "the conspiracy f the power elite" to eviscerate the Constitution. Whether in the courtroom or in a debate, Kinoy was a feisty and brilliant thinker who was as relentless as he was ingenious. Most f his autobiography makes it appear that he went through his life as lawyer never pretending to e objective, never less than totally convinced about the justness f the causes he represented and the innocence f his clients. That posture, however, gives rise to some other questions. Most f Kinoy's important cases - Dennis v. United States, the White Panthers case, the Julian and Anna Rosenberg case, the Adam Clayton Powell case, the Chicago Seven case - involved some f the most significant political events f this country's 20th century history. The causes represented some f the most serious rifts in the democracy f the United States. Given Kinoy's frank admission that he was not detached from the causes in which he was involved, one might wonder how good the lawyering is when the lawyer and the client are equally passionate about the political cause that gives rise to the case. How clearly can a passionately involved lawyer describe the workings f the judicial system when the judges and opposing layers are by definition part f a conspiracy against justice and truth Kinoy indeed dealt with some troublesome players - Roy Cohn f the McCarthy era, Judge Julius Hoffman in the Chicago Seven case and Judge Harold Medina in the Dennis case - but he also presented many cases to the Supreme Court and to other tribunals, and even he finds it hard to write off all his judges and opponents as enemies in the class struggle. So the book wavers between condemnation f a legal system that is a stocked deck and an enthusiasm for the judicial process that ultimately led to the vindication f Kinoy's clients (and position) in the Chicago Seven case f in the Adam Clayton Powell case. There is apparently no such wavering about the lawyering that stems from deep commitment to the "cause". It is passing strange that with all those high intensity cases, not once does Kinoy reflect on the legal tactics his side used. Perhaps that is asking too much,

Brown v. board of eduction Essay Example | Topics and Well Written Essays - 250 words

Brown v. board of eduction - Essay Example All of the other cases that are cited show that the courts were aware that there were many people in society pressuring the legal system about â€Å"separate versus equal†. This goes against the desired code of the 14th Amendment. Finally Justice Warren and other judges realized that Negros deserved to gain education and the other case decisions could not give good reasons why blacks should continue to be segregated. The right to education is deserved for everyone regardless of their race and color. What Justice Warren is saying is that there have been many changes in society since the 1800s. It no longer made sense with a society that was developing for blacks to continue to be segregated in schools. Without having equal protections for education, they would always be thought as second class citizens. This court in Brown v. Board of Education did an excellent job of using education as a reason to finally begin the process of ending racial

1981 Springbok Tour Essay Example for Free

1981 Springbok Tour Essay Focus Question: What was the background to the 1981 Springbok Tour of New Zealand? For 56 days in July, August and September 1981, New Zealanders were divided against each other in the largest civil disturbance seen since the 1951 waterfront dispute. More than 150,000 people took part in over 200 demonstrations in 28 centres, and 1500 were charged with offences stemming from these protests. To some observers it might seem inconceivable that the cause of this unrest was the visit to New Zealand of the South African rugby team (the Springboks). Although not a major sport on a global scale, rugby has established itself not only as New Zealand’s number one sport but as a vital component in this country’s national identity. In many ways the playing of rugby took a back seat in 1981, and the sport suffered in the following years as players and supporters came to terms with the fallout from the tour. Some commentators have described this event as the moment when New Zealand lost its innocence as a country and as being a watershed in our view of ourselves as a country and people. See more: Distinguish between problem-focused coping and emotion-focused coping Essay Usefulness of evidence to focusing question: This is useful because it shows me evidence on what New Zealanders thought on about rugby. It shows that rugby sport is a background to New Zealanders because it’s their number 1 sport. This is part of a useful website, www.nzhistory.net.nz. Source reliability: This source is reliable because this source is that its not something someone has said or someone has typed that was from the 1981 springbok tour. It is basic facts.

Market Analysis for Male Condom Product

Market Analysis for Male Condom Product Introduction This report aims to explore the possible business opportunity of condom manufacturing of a Novelty Condom (Lolly), with particular emphasis on the public and private sector markets for the male condom. In considering the market for male condoms in South Africa, it is prudent to separate the discussion into public sector and private sector markets, and within these markets to consider procurement, distribution and sale of the products. Executive Summary Market / Industry/ Description (Makro) South African condom manufacturers are not competitive in the global market. This has led to their reliance on the governments condom procurement contract, which they are awarded on a preferential basis. It is as yet unclear whether government will continue to show preference to local manufacturers. If it does, this may further negatively impact the manufacturers competitiveness, and limit their market to the local public sector. If government decides to award future contracts to the most competitive bidders, some local manufacturers may go out of business. Socio Cultural There is no other product on the market apart from condoms that gives dual protection against sexually transmitted infections (STIs), including HIV, as well as protection against unplanned pregnancy. In South Africa, the burden of STIs and HIV is enormous. The Actuarial Society of South Africa (ASSA), (source: www.actuarialsociety.org.za) has developed a demographic and AIDS model (latest ASSA 2003) that makes use of data from several sources to project the potential course of the HIV/AIDS epidemic and the demographic impact that it is having. According to the latest version of the model, some 5.4 million South Africans were infected with HIV in mid-2006. The has escalated to 5, 934, 183 in 2007 (source: Quantec Database and ECSSEC Analysis, 2009). The model further indicates that prevalence is higher for women in the 15-34 age groups, while it is higher for men in the older ages. Furthermore, the ASSA model predicts that the number of people infected will continue to rise, to exceed 6 million by 2015. Accumulated AIDS deaths will be close to 5.4 million by the same year. In terms of incidence, i.e. the number of new infections occurring, the 15-24 year age group, and particularly women, contributes the highest numbers of new infections. Biology, gender roles, sexual norms and inequalities in access to resources and decision-making power put women and girls at greater risk of infection. Many women have insufficient information about sexual and reproductive health and do not understand the risks associated with their own or their partners sexual behaviour. Many of those who do recognise their vulnerability are powerless to protect themselves. Other STIs also take their toll. In South Africa, the prevalence of STIs is estimated to range from 5% to over 30% in various population sub-groups and localities depending on the type of STI (source: ASSA and Quantec Database). It is important to note that, in addition to the disease and disability STIs themselves cause, they also increase the risk of acquiring HIV during intercourse as a result of inflammation and ulceration. Male condoms are widely available in South Africa, both through public sector condom distribution programmes as well as for sale through retail outlets. The range of products available in the private sector is broad, catering for various user sizes, as well as other novel user preferences such as taste, colour and texture (Our target market: Novel Condom User). The availability of female condoms is much more limited. And finally, although this is a practice and not a product, male circumcision has recently received a lot of attention as research has shown that the practice can reduce the risk of HIV transmission. Although this method cannot be used on its own to prevent HIV transmission, there are concerns in some quarters that miscommunication about the link between male circumcision and HIV transmission could potentially result in the practice being used as a substitute for condom use. Adapted from: Outlook, May 2006 Economic Employment potential Condom manufacturing is both capital and labour intensive. In particular, the sampling and testing of batches of condoms, which is a critical component of the manufacturing process, is facilitated by hand. In Thailand, which is one of the worlds leading exporters of condoms, it has been found that young women are best suited to this work as it is repetitive, precise and requires a high degree of speed and dexterity. The incumbent local manufacturers employ an average of 100 people. A new condom manufacturing facility could thus potentially provide employment for up to 100 semi-skilled young women.The following inputs are required to set up a male condom manufacturing facility. Legal In South Africa there are no compulsory regulations governing the manufacturing and testing of condoms. The Department of Health, as the primary purchaser of locally manufactured condoms, acts as an indirect regulator of the industry by requiring that all public sector male condoms be designed and manufactured according to technical specifications set by the World Health Organisation. These specifications include design, performance and packaging requirements, as well as general requirements that specify the safety of constituent materials and other characteristics, such as shelf life. In addition public sector condoms, irrespective of whether they are made locally or imported from overseas, need to be tested to the same quality standards and approved by the South African Bureau of Standards (SABS). Outside of the public sector, manufacturers may apply to the SABS for a â€Å"standardization mark† to illustrate that their product complies with the SABS requirements. Compliance with the standard is however voluntary and not compulsory. Technological Political Competitor Review The South African condom manufacturing industry is an oligopoly made up of four companies, whose main customer is the Department of Health. The manufacturing facilities operate at or below their total production capacity, and further capacity will be created by the end of 2007. This points to a saturated industry that would not welcome a new entrant. Table 5 below is a summary of the operations of the four manufacturers. Table 3: Local manufacturers of male condoms Company Rrt Medcon Zalatex Karex Wupro Date established 2001 1990 2001 1999 Location Kwazulu-Natal Gauteng Mpumalanga Kwazulu-Natal Products manufactured Male condom Male condom Examination gloves Surgical gloves Male condom Male condom Linen savers Diapers Choice condom (pieces per year) 63,750 000 38,250 000 72,250 000 38,250 000 Own brand condom (pieces per year) Viva (â€Å"small Positions African Skin (â€Å"very small quantities†) Carex (1,200 000) Socially marketed condoms (pieces per year) Lovers Plus Trust (10,000 000) Export (pieces per year) Carex (1,000 000) Ad hoc Total manufacturing capacity (pieces per year) 180,000 000 72,000 000 150,000 000 40,000 000 Employees 106 110 160 60 Competing products: There are currently no other products that have been developed for men to protect against STIs, HIV and pregnancy. The male condom remains the primary prevention tool for men. Newer forms of male condoms include synthetic non-latex condoms made from materials such as polyurethane and styrene ethylene butylene styrene (SEBS), which have a longer shelf life, can be used with oil-based lubricants, and can be used by men who have latex sensitivity/allergy. These products are however not readily available in South Africa. Foreign manufacturers In addition to competition from other local manufacturers, foreign manufacturers of male condoms are also important role-players in the South African market. A review of data from the South African Bureau of Standards (SABS) of all the foreign manufactured condoms available in South Africa shows that India, China and Malaysia are the key competing countries. Table 7 below illustrates the share of the total Rand value of imported condoms for the key competing countries. Table 5: Percentage share of imports by country 2006 Country Rand value of imports % of total imports China 21,045 189 35.94 Malaysia 13,948 863 23.82 India 5,192 677 8.87 Source: SA Customs Excise The key competitive advantages of the foreign manufacturers include: * Proximity to raw material (natural rubber latex) * Competitive labour costs * Output typically greater that 450 million pieces per year, so can benefit from economies of scale. Product Price Expected margins: A manufacturer in the industry can expect to realise profit margins between 5% and 20% (General Manager, Karex). Below is an illustration of the estimated revenues for Karex. Table 4: Case study Karex Condom type Number of pieces sold Selling price (R/piece) Revenue Choice 72,250 000 R0.20 R14,659 525 Lovers Plus + Trust 10,000 000 R0.50 R5,000 000 Carex (export) 1,000 000 R0.90 R900 000 Carex (retail) 1,200 000 R1,00 R1,200 000 Total revenue R21,759 525 Given that all male latex condoms are essentially similar in terms of their manufacturing process, it stands to reason that volumes are a major determinant of the margins that a manufacturer can realise. Therefore in the current market, a manufacturer would need to have Government as a client in order for their operation to be viable. Table 2: Average price charged per 3-pack of condoms Condom Brand Average price per 3-pack Lovers Plus R7.20 Trust R5.33 Durex R24.99 Lifestyle R9.95 Distribution Promotion Company Image /Brand Suppliers Management Skills and Resources Larry Davin CEO – PHD in Nothing Khuthele Bovu Director – PHD in business science marketing and Finance ECT ECT Core Competencies SWOT Analysis The above analysis should enable us to determine what variables will have an effect on the success or failure of the business. Potential Internal strengths and weaknesses have been looked at as well as external opportunities and threats. Ansoff Market Matrix Key Issues and New Opportunities. 5 Points to be determined from the Ansoff Matrix MARKETING OBJECTIVES (Must be SMART) PMS objectives Marketing objectives Objectives from new opportunities and key issues. 3.3.1 Male condom manufacturing A new entrant into the male condom manufacturing industry in South Africa would face a saturated industry in which a handful of companies operate. Furthermore a new entrant would need to compete with foreign manufacturers who are able to achieve cost-competitiveness through scale, cheaper labour and ready access to raw material. As government is the most significant customer in the market, failure to secure a contract with the DoH would jeopardise the viability of any operation. In addition, the requirement for a manufacturer to demonstrate existing capacity would mean setting up a facility at risk, with no certainty of securing the major customer. In the retail environment, the manufacturer would need to compete with well established brands such as Durex and Lifestyle. South Africa is a net importer of male and female condoms. Import s from the three primary source countries of latex condoms are shown in the table below. South Africa also imports from other countries such as the UK, Thailand, Germany and Korea. Table 9: Imports to South Africa of rubber sheath contraceptives (Rand value) Import source 2004 2005 2006 Total imports 79,023,113 59,044,723 58,556,392 China 43,002,818 29,602,084 21,045,189 Malaysia 16,101,512 12,468,383 13,948,863 India 2,606,106 6,604,586 5,192,677 Source: SA Customs Excise The Rand value of exports of condoms from South Africa is very small in comparison. Local manufacturers export primarily to other African countries. Table 10: South African exports of rubber sheath contraceptives (Rand value) Export market 2004 2005 2006 Total exports 1,826,715 2,789,604 3,111,135 Mozambique 1,456,616 1,379,926 1,646,028 Malawi 0 666 940,000 Angola 12,085 995,291 360,514 Congo 0 104,244 145,826 Source: SA Customs Excise It is important to note that these s do not only reflect the value of South African manufactured condom exports, but also those foreign manufactured condoms that are packaged in South Africa and then exported. Possible reasons for the poor export performance of South African manufacturers are discussed earlier in this report. It remains to be seen whether local manufacturers will become more competitive in the future, or whether the proposed preferential procurement of local condoms by the DoH and the degree of protection that provides to local manufacturers will further jeopardise the success of local condom products in the global market. Table 9: Inputs required – male condom factory Input required Components Infrastructure Land Construction and civil works Machinery Automatic dipping line High voltage dry electronic testing machine Condom foil sealing machine Automatic burst tester Electrolyte water test machine Tensile tester Length measuring gauge Miscellaneous condom testing laboratory equipment Other equipment and accessories Motor vehicles Generator Office equipment and accessories Materials Rubber latex Lubricant Packaging material Human resources Factory labour Management team: must have financial, production and marketing know-how. Target Market Identification Segmentation South African Market for Condoms In South Africa public sector condoms constitute the bulk of the condoms available. In 2006 approximately 428 million male condoms were distributed through public sector channels, against 36 million units sold in retail outlets. Source: Society for Family Health, 2007 With a crippled economy forcing millions of cash-strapped Americans to entertain themselves at home, its not surprising that one particular product is seeing a sales increase — condoms. (Source: www.usatoday.com). While car purchases plummeted and designer clothes mostly stayed on the racks, sales of condoms in the U.S. rose 5% in the fourth quarter of 2008, and 6% in January vs. the same time periods the previous year. (Source: The Nielsen Co). South Africans could not be outdone by their American counterparts. According to the research conducted by the IOL (www.iol.co.za), it has also been a boom time for South Africas leading condom manufacturers, with sales up 55 percent on last year. â€Å"There has been a 50-percent increase in sales, which is probably a combination of marketing activities together with the Aids message finally filtering through to consumers, said Dave Glass, general manager of Adcock, which distributes the Lifestyles and up-market Contempo brand condoms. Competitor Durex SA reported a 35-percent growth in its condom sales in the same period, according to its spokesperson J Giles. While a three-pack of Contempo condoms will cost anywhere from about R20 to R27, Glass said increased sales in the lower-priced Lifestyles brand (about R10 for 3) may have been a sign that people were willing to pay for protection in the wake of last years recall of government condoms. Government, through the Department of Health, is the key role-player in the public sector. Private sector condoms are those that are available at commercial prices from retail outlets as well as those sold at subsidized prices through social marketing programmes. The dominance of the public sector market is likely to continue into the future, given the priority and resources that government has made available towards the fight against HIV/AIDS, and also considering that the targeted end-user (mainly Black youth) generally cannot afford to pay retail prices for condoms. If a new manufacturer is to enter the South African condom market, five segments of the market will need to be assessed to determine which hold the greatest potential for future sales. Positioning and strategy Key ingredients for success The most critical ingredient for the success of a new condom manufacturer is securing the Department of Health contract. Without this, none of the other potential market segments would be sufficient to render the operation viable. innovation is important (novelty), so that a good quality product is developed which can be sold at a reasonable price. In addition, generating demand for the product is important, so substantial effort will need to be devoted to creating and promoting the appropriate marketing message for the product. Other factors that will contribute to a successful operation are: A project management team to ensure sound operations, marketing and financial control. Close co-operation with national and international organisations working in the area of reproductive health and HIV/AIDS prevention. Furthermore, a manufacturer who is bidding for a portion of the government contract needs to show existing production capacity. This will require considerable set-up costs to be incurred, without the certainty of securing the major client. POSITIONING STRATEGY Government HIV prevention is the backbone of governments National HIV AIDS and STI Strategic Plan for South Africa 2007-2011. The primary aims of the National Strategic Plan (NSP) are to: Reduce the rate of new infections by 50% by 2011. Reduce the impact of HIV/AIDS by expanding treatment, care and support to 80% of all HIV positive people and their families by 2011. An important intervention to reduce the rate of new infections is the distribution of male and female condoms. The Department of Health (DoH) is responsible for the management of quality control and related logistics for public sector condoms. Male and female condoms are distributed free of charge to various sites. The distribution of male condoms includes hospitals and clinics as primary distribution sites, with secondary distribution extending to non-governmental organisations, workplaces, and other locations. Female condoms are distributed to selected sites and require one-on-one counselling on their use. Governments male condom distribution pattern and the projected future distribution are illustrated in the table below. The DoH procures condoms through a tender process. The current two year contract, which started in October 2005, has been extended and will expire in February 2008. The Department currently procures male condoms from all four of the local manufacturers as well as from foreign manufacturers. Table 1: Government male condom suppliers Contractor % allocated Type Unit price per 200 pieces (R) Maximum contract quantities ( ‘000 p/a) Karex 17% Local 40.58 72 250 Wupro 9% Local 43.03 38 250 rrtMedcon 15% Local 47.31 63 750 Zalatex 9% Local 41.01 38 250 Equity Distributor 17% Imported (China) 39.58 72 250 Khusela 17% Imported (Malaysia) 39.58 72 250 Supex International 16% Imported (China) 40.00 68 000 Source: Department of Health, July 2007 In the current contract, all four local manufacturers were allocated a portion of the contract, despite a wide variation between the lowest and highest prices, and despite the fact that all the locally manufactured condoms were more expensive than the imported product. Discussions with National Treasury and the Department of Trade and Industry (DTI) give conflicting views of how future tenders will be adjudicated. In Treasurys view, future tenders should be more stringently governed by cost-competitiveness, where the price per unit is limited to a specified range which is benchmarked against international prices. The DTI however believes that preference should be given to local manufacturers, in particular small and medium sized companies (value of assets less than R200 million). Discussions are on-going between the DoH, Treasury and the DTI. It is unlikely, though, that an agreement will be finalised before the awarding of the government condom tender in the first quarter of 2008, a nd the current preferential treatment of South African manufacturers will remain. A new manufacturer will need to show existing manufacturing capability, although there will be no minimum level of capacity that be required. The South African non-governmental organisation (NGO) sector is not a significant segment in the condom market, as many of the organisations active in the HIV/AIDS and reproductive health space form part of governments condom distribution channel and do not themselves procure condoms directly from suppliers. An important exception to this rule is the Society for Family Health (SFH), the South African affiliate of the international NGO network, Population Services International (PSI). PSI was founded in 1970 in Washington DC, with the intention to improve reproductive health using commercial marketing strategies. With programs in malaria, reproductive health, child survival and HIV, PSI promotes products, services and healthy behaviour that enable low-income and vulnerable people to lead healthier lives. PSI has a presence in over 60 countries around the world. In South Africa, PSI concentrates on issues related to HIV/AIDS. The organisation, through SFH, uses social marketing to motivate behaviour change with respect to consistent condom use, HIV testing, and other safer behaviours. SFH promotes consistent condom use through its own two male condom brands, Lovers Plus and Trust. The organisation procures 24 million male condoms per year from local and foreign suppliers. In addition, SFH obtains free female condoms from the DoH, which are then marketed under the Care brand and sold at retail outlets. SFH sells approximately 6000 female condoms per month. SFH also assists the DoH with the distribution of its free condoms. The organisation distributes approximately 8 million public sector male condoms per month in Gauteng, Kwazulu-Natal and the Western Cape. Retail The retail sector accounts for 7.8% of the male condom market in South Africa. Male condoms are widely available for sale in retail outlets. The most widely available condoms are the socially marketed brands, Lovers Plus and Trust. A study carried out by PSI in November 2006 looking at coverage of Lovers Plus and Trust condoms in Cape Town, Durban and Johannesburg found that most areas of the three cities met the minimum standards for coverage, where coverage was defined as the number of geographically defined areas where at least 30% of outlets stock Lovers Plus and Trust. These outlets included traditional outlets such as pharmacies, top-end retailers and general dealers, as well as non-traditional outlets such as garage forecourts, hair salons and shebeens. Approximately 36 million male condoms are sold in South Africa per year, with approximately 70% of those sales being of Lovers Plus and Trust condoms. (Senior Marketing Manager, SFH). The balance of the sales is made up by Durex, Lifestyle, Contempo, and various other locally manufactured and imported condoms. Corporate The corporate sector in South Africa has woken up to the reality of the HIV epidemic. Many companies have HIV awareness and management programmes for their employees. However, although corporate HIV programmes include condom distribution as a key element, the majority of companies distribute free government condoms to their employees. A snap survey of 10 corporate members of the South African Business Coalition on HIV/AIDS (SABCOHA) found that all but one company, Chevron South Africa, distribute free Government male condoms to their employees. The companies indicated that they saw no need to buy condoms directly from suppliers when free public sector condoms were easily available. The companies do not normally distribute female condoms. Some have bought female condoms in the past for training purposes. Export South Africas export of male condoms to date has been erratic, and local manufacturers have found it difficult to find a market for their products. The global condom market is dominated by low-cost manufacturers from Thailand, Malaysia, India and China, who are located in close proximity to natural rubber latex plantations. Local manufacturers have not been able to compete. Although all four of the local manufacturers have at some point exported their product, particularly to Mozambique, Malawi, Angola and Congo Brazzaville, at present only Karex exports condoms, about 1 million pieces per year, to Congo Brazzaville. Market Mix Strategy Target Market Strategies Global market for condoms The global condom market is estimated to be worth $3 billion, (source: www.marketresearch.com). The public sector is an important market segment globally, with between 6 and 9 billion male condom units consumed by that segment annually Though the prevention of pregnancy is still an important function of condoms, the driving force for growth is the prevention of STIs, in particular HIV/AIDS. Given the rapid spread of HIV in China, India and recently South Africa (in the context of Sub-Saharan Africa), and the large sizes of their respective populations, it is expected that annual public sector demand for condoms, both male and female, will reach 19 billion units by 2015. (Source: Female Health Company, 2007).

Opening Day :: essays research papers

The sun shines radiantly upon the towering stadium at the corners of Michigan and Trumball. Spring has arrived and erased the dreary, grey weather of winter. The old dilapidated stadium will come to life in a couple of hours to mark the beginning of an anticipated season.   Ã‚  Ã‚  Ã‚  Ã‚  Brringg! The bell signals the end of class and I anxiously wait for my mother to arrive. I find myself impatiently glancing at the clock every two minutes; finally the car pulls up. I jump into the back seat and throw off my heavy backpack. As my mom pulls away, the same old raspy voice can be heard over the radio. I try to block out the blaring AM station, but the word â€Å"opening day† grabs my attention. The weatherman forecasts a sunny day with a cool breeze. A smile erupts on my face, which my mom can’t help but notice through the reflection of the rearview mirror.   Ã‚  Ã‚  Ã‚  Ã‚  I arrive home and hurriedly run up the steps. Stacks of baseball cards and other memorabilia blanket the floor beneath me. I throw off my grade school uniform and find my clothes nicely folded on top of the dresser. I slip on a pair of jeans, but can’t figure out which shirt to wear. I take a seat on my bed and slowly contemplate which Tiger’s T-shirt I should wear. Looking at them brings back memories of past visits to Tiger games. I begin to reminisce, however my daydreaming is short-lived and terminated by the ringing chimes that signal the arrival of my other fifth-grade friends. I quickly grab any shirt and put on my broken-in baseball cap while running downstairs. My friends and I load the car and we pull away from my house. At last we’re on our way.   Ã‚  Ã‚  Ã‚  Ã‚  We arrive at the stadium among a frenzy of other fans. As I step out of the car, my body shakes with a chilling flash of excitement. I rub down the goose bumps that graze my arms and nervously reach into my pocket to find my ticket. It’s still there, but a light film of sweat still covers my palms. Even though we are a few blocks from the stadium, a buzz penetrates the air. Judging by the deafening cheers of the crowd, we know the game has already started. As I glance at the shaking stadium during each wild wave of applause, my steps increase ever so slightly in anticipation.